Offline Marketing information

Being A Face In The Community Being A Face In The Community

The majority of offline marketing must by necessity be done in the local area to... 

Mailing Lists – They’re Not Just For Computers Mailing Lists – They’re Not Just For Computers

The term “mailing list” and indeed many variations on the word “mail” have... 

Literacy In Marketing – A Dying Art? Literacy In Marketing – A Dying Art?

One of the most depressing sights in all of marketing is that of a company trying... 

Read More Posts From This Category

Offline Marketing 101

A Big Fish In A Small Pond A Big Fish In A Small Pond

To judge a person’s ambition, many people will ask the question “Would you... 

Give The Public What They Want Give The Public What They Want

An eternal rule of marketing is “Celebrity sells”. There are various reasons... 

All The Fun Of The Fair All The Fun Of The Fair

Trade fairs have been part of local and regional business for some years now, and... 

Read More Posts From This Category

Offiline Marketing Tips

Find Ways To Get More Facebook Fans Find Ways To Get More Facebook Fans

One of the greatest ways to promote your business is through Facebook. In order to effectively reach your audience you need to find how to get more Facebook fans. Remember the more fans you have, the more exposure your product will get. If you offer a good product, it is possible that someone has already started a group that allows people to join for... [Read more of this article]

Speaking Frankly… Speaking Frankly…

If you were to ask a hundred consumers what the most annoying thing about marketing was, then it is a safe bet that at least a quarter of them would use the word “lie” in some form. They hate being lied to, and they are less likely to take notice of marketing every time someone tells them a lie. This has led to a cynical market out there which is... [Read more of this article]

Insulting The Competition – Is It Going Too Far? Insulting The Competition – Is It Going Too Far?

When you are marketing your company, the one thing you can be absolutely sure of is that you want the public to think of you as the only company they want to come to in your sector. This means putting yourself above the competition, and this in itself can be a tricky proposition. Obviously you have confidence in your company, but you are biased. How... [Read more of this article]

You Snooze, You Lose? You Snooze, You Lose?

One of the most popular forms of marketing on the Internet is known as “viral” marketing. If you are not already aware of this, it is a form of marketing which involves placing advertisements on the Internet and creating a buzz around them by targeting them in a way which makes it almost impossible to avoid noticing them. Whether it is in the form... [Read more of this article]

The Perils Of A Big-Hitting Strategy The Perils Of A Big-Hitting Strategy

Many companies who are looking to make themselves more prominent in the public eye will go for a big-hitting strategy. Although it is expensive and maybe a risky strategy, they will buy TV time and record an advertisement to be shown on a local or regional station. Alternatively they may take out a full page ad in a newspaper or place short, repeated... [Read more of this article]

Is There Such A Thing As Free Publicity? Is There Such A Thing As Free Publicity?

Companies do not like to spend too much money on advertising because it is one of the few things in a budget for which you cannot quantify the return. Yes, you may bring in more people in the aftermath of an advertising campaign, but how many of them were motivated by the marketing and how many just stumbled across the company? It can often be hard... [Read more of this article]

Read More Posts From This Category